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A copy of these terms and conditions is also available upon request by contacting us via the Contact webpage on our website.

Latest revision: 8th October 2025 (registered address updated)

TERMS & CONDITIONS

Background

Assist Gen Agreement (trading as assist-gen.com and Assistgen) provides Virtual Assistant services to business customers. These Terms and Conditions shall apply to the provision of services by us to our customers. This Assist Gen Agreement outlines the terms for our virtual assistant services.

1.Definitions & Interpretations

1.1 Definition of Key Terms In this Assist Gen Agreement, the following expressions carry specific meanings as defined below:

Agreement: This refers to the contract between you and us, including all these Terms and Conditions.
Business Day: Any day from Monday to Friday, excluding official bank holidays in London.
Commencement Date: The official date when we start providing virtual assistant services to you.
Confidential Information: Any private data or sensitive materials shared between both parties during the contract.
Data Protection: Our commitment to follow UK GDPR and all relevant privacy laws to protect your data.
Fees: The total sums you owe us for services, as specified in your selected Pricing Plan.
Pricing Plan: The specific package of hours you purchased through the Assist Gen website.
Restricted Person: Any staff member or contractor from our team that you cannot hire directly.
Services: The professional virtual assistant tasks and support that we provide to your business.
Task: The specific work, assignment, or project you give to your assigned Virtual Assistant.
Virtual Assistant: The professional worker or freelancer we supply to handle your business tasks.
We/Us/Our: Refers to AssistGen, a registered company in London (Company No: 9109643).
Website: The official online platform located at Assist-gen.com.
You/Your: The client or business entity procuring services from Assist Gen.

1.2 Rules of Interpretation

Written Communication: References to “writing” include all emails and official electronic transmissions.
Legal Statutes: Any reference to a law includes all future amendments or updates to that statute.
Section Headings: We use headings for convenience only; they do not affect the legal interpretation of terms.
Singular and Plural: Words used in the singular automatically include the plural version and vice versa.

2.Provision of the Services

2.1 Service Duration We will provide professional services to you from the Commencement Date throughout the entire Term of the Assist Gen Agreement.

2.2 Quality Standards We promise to deliver all services with reasonable skill and care. Our work meets the prevailing professional standards within the United Kingdom.

2.3 Compliance and Instructions

Instructions: We will follow all reasonable and legitimate instructions provided by you.
Legal Rules: We ensure full compliance with all UK statutes, regulations, and codes of conduct relevant to our services.

2.4 Time Tracking and Reporting

Activity Updates: Your Virtual Assistant will keep you informed of all task activities through agreed communication channels.
Online Tracking: We use a secure online application to record time spent on every task.
Access: You can access these logs using your private username and password to verify any invoice details.

2.5 Task Changes We will try our best to accommodate any changes you request for the Task Outline. Please note that significant changes may result in a reasonable adjustment to your Fees.

2.6 Virtual Assistant Standards We make every effort to ensure that our Virtual Assistants:

Possess the suitable skills and experience required for your specific Task.
Perform all duties efficiently, diligently, and professionally.
Follow your internal requirements regarding conduct and behavior standards.

2.7 Replacement Policy

Performance: We reserve the right to replace a Virtual Assistant if their performance is unsatisfactory or if they become unavailable.
Serious Breaches: If a serious breach of policy occurs, you may request a replacement, which we will provide within a reasonable time.

2.8 Financial Responsibility We are responsible for all payments and remuneration to the Virtual Assistant. Please note that we do not act as an employer or a recruitment agency.

3.Your Obligations

Information and Task Management

3.1 Provide Information You must provide all necessary information for our services. In addition, this includes work details, expected outcomes, and project timelines.

3.2 Task Rejection We reserve the right to reject any Task at our absolute discretion, with or without reason.

3.3 Reasonable Instructions You may issue reasonable instructions to us or the Virtual Assistant. Furthermore, these must align with the original Service specifications.

3.4 Supervision and Control You will supervise and control the Virtual Assistant. Specifically, they must follow your internal policies and report directly to you.

Communication and Access Requirements

3.5 Timely Communication You must provide approvals or decisions in a timely manner. Consequently, this ensures we can continue providing services without any delays.

3.6 Third-Party Permissions You are responsible for obtaining all necessary licenses or permissions. For example, this includes copyrights or work permits required for the Task.

3.7 Site Access and Safety You must provide safe access to your premises if required. Please ensure your insurance covers the Virtual Assistant’s work on-site.

3.8 Responsibility for Delays We are not responsible for any service delays caused by your failure to comply with these terms.

Legal and Confidentiality Standards

3.9 Industrial Disputes Furthermore, do not ask a Virtual Assistant to replace workers on strike or participate in industrial disputes.

3.10 Confidentiality Therefore, all staff information is confidential. You are liable for any financial loss if this data is shared.

3.11 Legal Cooperation Consequently, you must cooperate fully to ensure we comply with all applicable legal duties and laws.

3.12 Working Hours In addition, please notify us before the week starts if you require more than 48 working hours.

3.13 Work Quality However, if work is unsatisfactory, notify us in writing within seven days to request a possible credit.

3.14 Commercial Privacy Finally, do not discuss these contract terms with third parties to protect our commercial interests.

4.Appointment of third-party consultants

4.1 Appointing Third Parties You may hire third-party consultants or contractors for your Task. You only need to involve us if their services overlap or interfere with the work we are providing.

4.2 Cooperation with Assist Gen Any third parties you appoint must cooperate fully with us. They are required to promptly provide any information we need to perform our services effectively.

4.3 Our Cooperation with Others We will cooperate fully with your other consultants or contractors. We will provide any reasonable information they need to complete their agreed services for you in compliance with all agreements.

5.Fees & Payment

Pricing and Monthly Billing

5.1 VAT: All fees exclude VAT. Therefore, you are responsible for any applicable tax payments.
5.2 Rates: You will pay the hourly rate defined in your Pricing Plan.
5.3 Billing Cycle: We bill monthly starting from your first purchase date.
5.4 Cycle Adjustments: Plans started on the 29th-31st will have their Billing Date shifted to the 1st.
5.5 Upfront Payment: Specifically, you must prepay for all service hours before work begins.

Usage and Plan Changes

5.6 Rollover: Unused hours roll over to the next month only. Furthermore, hours not used by then will expire.
5.7 Extra Hours: Additional hours beyond your plan are charged at your standard rate.
5.8 Fee Increases: We may increase fees by providing 30 days’ notice.
5.9 Cancellation: Consequently, you must provide 7 days’ notice via email to cancel or change your plan.

Payments and Late Fees

5.10 Methods: Please pay in GBP via bank transfer or card. In addition, we do not accept cash or cheques.
5.11 Late Payments: We charge 5% interest above the Bank of England rate on late invoices.
5.12 Reimbursables: You must cover agreed travel or hotel expenses itemized on your invoice.
5.13 Refunds: Refunds are at our sole discretion. Finally, we do not offer prorated refunds for unused time.

6.Liability, Indemnity & Insurance

6.1 Standards of Service We aim for high standards of skill and integrity. However, we accept no liability for any loss caused by a Virtual Assistant’s lack of skill or reliability.

6.2 Contractual Default Our liability only covers direct breaches of our contractual duties. Furthermore, we exclude all claims for loss of profits, goodwill, or any indirect damages.

6.3 Liability Limit Our total liability for any dispute under this Agreement will not exceed a maximum amount of £20,000.

Risk Management and Indemnity

6.4 Risk Acceptance You agree that these liability limits are reasonable. Therefore, you should accept the associated risks or obtain insurance to cover them accordingly.

6.5 Instruction Failure Consequently, we are not liable for any damage that occurs because you failed to follow instructions provided by the Virtual Assistant.

Legal Limits and Exceptions

6.6 Legal Exceptions Furthermore, Nothing in this Agreement limits our liability for death or personal injury caused by our direct negligence.

6.7 Equipment Indemnity In addition, you must indemnify us against any costs or damages to equipment caused by your employees or agents.

Indemnity and Equipment Costs

6.8 Force Majeure Neither party is liable for delays caused by events beyond their reasonable control. For example, this includes natural disasters or other major disruptions.

7.Records

We procure that upon termination of, or at any time during a Task, proving full payment has been made under the terms of this Agreement, a Virtual Assistant shall deliver to you all books, documents, papers, materials and other property (including any copies thereof) belonging to or relating to your business which may then be his/her possession or under his/her control.

8. Confidentiality and Intellectual Property

8.1 Confidentiality Obligations Both parties agree to keep all private information confidential during the Assist Gen Agreement and for two years after it ends. You and Assist Gen must:

Protect Data: Keep all Confidential Information strictly private.
No Disclosure: Do not share any sensitive data with third parties.
Limited Use: Only use information for purposes defined in this Agreement.
Control Copies: Do not make unauthorised copies or records of private data.
Staff Compliance: Ensure all employees and agents follow these privacy rules.

8.2 Authorised Disclosures Either party may disclose confidential information only when necessary for:

Legal Requirements: Sharing data with government or regulatory bodies as required by law.
Service Provision: Providing info to suppliers or sub-contractors to complete the Task.
Public Knowledge: Using information that is already public (through no fault of either party).

8.3 Assignment of Rights Once you settle all final invoices and payments, we assign all “Assigned Rights” to you. This means you gain full title and interest in the work completed during the Task.

8.4 Intellectual Property “Assigned Rights” refers to any Intellectual Property Rights created by the Virtual Assistant while working on your Task. These rights belong to you once payment is complete.

8.5 Survival of Terms The privacy and confidentiality rules in Section 8 remain in force even after the Agreement is terminated for any reason.

9.Force Majeure

9.1 Uncontrollable Events Neither party is liable for service delays caused by events beyond their reasonable control. This includes power outages, internet failures, natural disasters, fires, or acts of terrorism and war.

9.2 30-Day Disruption Rule If an uncontrollable event prevents performance for 30 consecutive days, either party may terminate the Agreement. You must provide a written notice to end the contract under these terms.

9.3 Final Settlements Upon termination, both parties will agree on a fair payment for all services delivered up to that date. We will consider all previous contractual commitments when calculating the final balance.

10.Term & Termination

10.1 Agreement Duration The Assist Gen Agreement begins on the Commencement Date and lasts for one year. It renews automatically every year unless terminated by either party.

10.2 Standard Termination Either party can end this contract by providing 7 days’ written notice. Both parties can agree in writing to waive this notice period if necessary.

10.3 Immediate Termination We or you may terminate the agreement immediately in the following cases:

Breach of Terms: If a party breaks the rules and fails to fix the issue within 30 days.
Non-Payment: If you fail to pay any due amount within 7 days of the payment date.
Incompetence: If a party is found negligent in their duties, at our sole discretion.
Insolvency: If a party faces bankruptcy, liquidation, or appoints a receiver.
Business Closure: If either party stops or threatens to stop their business operations.
Change of Control: If a new owner acquires control of the other party’s business.

10.4 Legal Rights The right to terminate the Agreement does not affect any other legal rights or remedies available to either party regarding a breach of contract.

11.Effects of Termination

11.1 Immediate Payments Upon termination, all outstanding sums owed by either party become due immediately. You must settle all unpaid invoices without any delay.

11.2 Survival of Clauses Any terms that naturally apply after the contract ends will remain in full force. This includes confidentiality and liability rules.

11.3 Legal Remedies Termination does not affect any rights or legal remedies for breaches that occurred before the end date. Both parties retain their right to seek damages.

11.4 Ending Obligations After fulfilling all accrued rights and payments, neither party will have further obligations to the other under this Agreement.

11.5 Return of Confidential Data Both parties must immediately stop using any Confidential Information. You must return or destroy all documents containing private data in your possession.

11.6 Payment for Work Done If the Agreement ends through no fault of ours, you must pay for all work completed up to the termination notice. This applies even if the Task is not yet finished.

12.Data Protection

12.1 Compliance with Privacy Laws We collect, process, and store all personal data according to the UK GDPR and the Data Protection Act 2018. We strictly follow all legal requirements to protect your privacy rights.

12.2 Privacy Policy Access For full details on how we handle your data, including storage and sharing, please read our Privacy Policy. You can find it at assist-gen.com/privacy-policy.

CLEAR AGREEMENTS ARE THE FOUNDATION OF GREAT PARTNERSHIP

13.Data Processing

13.1 Legal Definitions All terms like “personal data” and “data controller” used in this Assist Gen Agreement follow the meanings defined under the UK GDPR and Article 4 of the EU GDPR.

13.2 Compliance with Laws Both parties must comply with all applicable data protection requirements. These terms do not replace or reduce any legal obligations set out in the Data Protection Legislation.

13.3 Data Roles For the purpose of this Agreement, you are the Data Controller and we (Assist Gen) are the Data Processor.

13.4 Lawful Transfer You must ensure that you have all necessary consents and notices in place. This allows the lawful transfer of personal data to our Virtual Assistants for service purposes.

13.5 Our Responsibilities as Processor We agree to the following data protection measures:

Written Instructions: We only process personal data based on your written instructions.
Security Measures: We use suitable technical tools to protect data from loss, damage, or unauthorised access.
Staff Confidentiality: We ensure all staff and Virtual Assistants are contractually bound to keep your data private.
Data Location: We will not transfer data outside the UK or EEA without your prior written consent.
Subject Requests: We will help you respond to data subject requests at your cost.
Breach Notification: We will notify you immediately if any personal data breach occurs.
Data Deletion: On termination, we will delete or return all personal data upon your written request.

13.6 Amending Terms Either party can change these data protection provisions by giving 30 days’ notice. This allows us to update terms to meet new legal certification schemes.

14.No Wavier

No failure or delay by either Party in exercising any of its rights under the Agreement shall be deemed to be a waiver of that right. Similarly, no waiver by either Party of a breach of any provision shall be deemed to be a waiver of any subsequent breach. Therefore, a waiver of one specific provision does not apply to any other part of the Agreement.

15.Set-off

Neither Party shall be entitled to set off any sums in any manner from payments due or sums received in respect of any claim under the Agreement or any other agreement at any time.

16.Assignment & Sub-contracting

16.1 Personal Agreement This Agreement is personal to both parties. You cannot transfer, mortgage, or delegate your rights or obligations to anyone else without our written consent.

16.2 Use of Sub-contractors We have the right to perform our duties through other group members or skilled sub-contractors and Virtual Assistants. We remain responsible for the actions of any sub-contractors we appoint.

17.Relationship of the Parties

17.1 Independent Contractors This Agreement does not create a partnership, joint venture, or agency between you and Assist Gen. Our relationship is strictly contractual, as defined in these terms.

17.2 Virtual Assistant Status A Virtual Assistant acts as our agent only for the specific purposes of this Agreement. They do not have the authority to act on our behalf unless we expressly authorize them for a specific Task.

18.Restrictions

18.1 Hiring Restrictions To protect our business interests, you agree that during this Agreement and for one year after it ends, you will not:

Direct Hiring: Attempt to hire or engage any of our staff or Virtual Assistants directly.
Referrals: Introduce our Virtual Assistants to other employers or associated companies for work.
Business Dealings: Have any independent business dealings with our staff without our involvement.
Competing Activities: Assist in any activity that promotes direct competition against us within the United Kingdom.

18.2 Penalty for Breach If you breach any part of Section 18, you must pay us a minimum of £10,000.00 or the total estimated loss in revenue, whichever amount is higher.

18.3 Scope of Enforceability These restrictions apply to you, your directors, and any member of your group companies. We will enforce these terms to the fullest extent permitted by law to protect our commercial connections.

19.Third-party rights

No part of the Agreement is intended to confer rights on any third parties, and accordingly, the Contracts (Rights of Third Parties) Act 1999 shall not apply to the Agreement.

20.Notices

20.1 Written Communication All official notices must be in writing. A notice is considered valid if signed by an authorized officer from the party sending it.

20.2 Delivery Timelines We consider a notice successfully delivered based on the following methods:

Courier or Registered Mail: Valid immediately upon delivery during normal business hours.
Email: Valid once a successful transmission report or return receipt is generated.
Standard Mail: Valid on the fifth business day after posting.
Airmail: Valid on the tenth business day after posting.

20.3 Correct Addressing You must send all notices to the most recent physical address or email address provided by the other party.

21.Entire Agreement

21.1 Full Understanding This Agreement represents the entire understanding between both parties. No changes or modifications are valid unless both parties sign a written amendment.

21.2 No Other Representations Both parties agree that they have not relied on any promises or warranties outside of this written contract. We exclude all other implied terms to the fullest extent permitted by law.

22.Severance

If one or more of the provisions of the Assist Gen Agreement and/or of these Terms and Conditions is found to be unlawful, invalid or otherwise unenforceable, that/those provision(s) shall be deemed severed from the remainder of the Agreement and/or these Terms and Conditions. The remainder of the Agreement and/or these Terms and Conditions shall be valid and enforceable.

23.Dispute Resolution

In the event of a dispute arising out of or in connection with this Agreement, we first undertake to resolve it through discussions and negotiations. However, if the matter remains unresolved, then both parties agree to attempt a settlement through good faith mediation. Furthermore, this process must be completed before commencing any formal arbitration or litigation.

24.Law & Jurisdiction

24.1 Governing Law The laws of England and Wales govern this Assist Gen Agreement and all associated obligations. This includes any non-contractual matters related to our services.

24.2 Dispute Resolution The courts of England and Wales have exclusive jurisdiction over any disputes or claims. This applies to all proceedings arising between you and Assist Gen.